--- title: Work | Interactive Map for Pure Source --- Work | Interactive Map for Pure Source [Skip to content](https://www.jakestringfellow.design/portfolio/interactive-map#main-content) [![JS Design Logo](https://www.jakestringfellow.design/hubfs/Logo/JS%20Design%20Logo.svg "JS Design Logo")](https://www.jakestringfellow.design/?hsLang=en) [Resume](https://www.jakestringfellow.design/hubfs/Jake%20Stringfellow%20Resume%20-%20Product%20Designer.pdf?hsLang=en) [Work](https://www.jakestringfellow.design/work?hsLang=en) [![](https://www.jakestringfellow.design/hubfs/Icons/LinkedIn%20Icon.svg)](https://www.linkedin.com/in/jacobdstringfellow-636008118/) - [Home](https://www.jakestringfellow.design?hsLang=en) - [About](https://www.jakestringfellow.design/about?hsLang=en) - [Work](https://www.jakestringfellow.design/work?hsLang=en) - [Play](https://www.jakestringfellow.design/portfolio/tulum-aesthetics?hsLang=en) FOLLOW THE FLAVOR # Mapping Global Ingredients ## Demonstrating an ethical, mission driven brand by designing an interactive sourcing map for Pure Source Foods ### The Solution ###### Turning Geography into a Guided Journey. A clean, interactive sourcing map using subtle hover effects, product highlights, and geo-targeted callouts. Each country included visual context and easy click-throughs to related product listings. #### **Static** ![Origins](https://www.jakestringfellow.design/hs-fs/hubfs/Portfolio/Mapping/Origins.png?noresize&width=2000&name=Origins.png) #### **Hover** ![Location-Feature3](https://www.jakestringfellow.design/hs-fs/hubfs/Portfolio/Mapping/Location-Feature3.png?noresize&width=1041&height=423&name=Location-Feature3.png) ![Location-Feature2](https://www.jakestringfellow.design/hs-fs/hubfs/Portfolio/Mapping/Location-Feature2.png?noresize&width=1041&height=423&name=Location-Feature2.png) ![Location-Feature](https://www.jakestringfellow.design/hs-fs/hubfs/Portfolio/Mapping/Location-Feature.png?noresize&width=1080&height=439&name=Location-Feature.png) ![Location-Feature2](https://www.jakestringfellow.design/hs-fs/hubfs/Portfolio/Mapping/Location-Feature2.png?noresize&width=1041&height=423&name=Location-Feature2.png) OVERVIEW ### A Global Food Discovery Experience Pure Source Foods needed a way to help users understand where their globally sourced food products originated. The goal was to design an interactive sourcing feature that brought clarity and engagement to the customer experience—ultimately guiding users from curiosity to conversion. We aimed to boost product transparency and trust while maintaining strong visual design, accessibility, and performance standards. ##### Contributions I led strategy, product thinking, and visual design. I worked closely with: - **The Marketing Lead** to map out product origins and user insights - **The Product Manager** to define feature requirements and prioritize scope - **An Engineer** to assess feasibility and plan development ### Goals **Create a feature that helps users:** - Understand where products are sourced - Explore food origins in a visual way - Navigate easily to relevant product details Role Product Designer Timeline 1 Month Responsibilities Product Strategy User Experience Visual Design Collaboration Product Manager Engineer Marketing Lead The Problem ### No Clear Path to Product Origins Pure Source Foods offers international food products, but users had no clear way to understand where their food was coming from. The existing product pages were static and disconnected from sourcing transparency. Customers needed a more intuitive, engaging way to explore product origins—something visual and interactive that could also help them find related products. ###### **Interactive Sourcing** *Simplified the site architecture and navigation to improve user flows.* ###### **Engaging Imagery** *Collaborated with a UX designer, content creator, and project manager to align design and messaging with business goals.* ###### **A Path to Conversion** *Introduced custom data visualizations and modules that effectively conveyed FinPay’s software capabilities—moving away from generic stock imagery.* The Process ### Discovery Collaborated with the marketing lead to identify all sourcing data across products. We uncovered user confusion during early interviews and feedback loops—people didn’t understand where items were coming from or what that meant for quality or supply. The Process ### Client Collaboration I presented the tradeoffs and rationale to the client, leading to full buy-in and enthusiasm for the new direction. I created a scalable layout system so additional regions/products could be added in the future. The Process ### Iteration & Feasibility After evaluating time and technical constraints, we aligned on a more efficient solution: a static but interactive map with hover states and imagery that linked to country-specific product pages. The OUTCOME ### *A Modern, Simplified Web Experience* **+34% increase** in product exploration through the sourcing map **+28% longer average session duration** on product pages **+19% uptick** in click-throughs to country-specific product groups High client satisfaction and adoption of the system as part of broader site updates 30% **INCREASE IN CONVERSION OPPORTUNITIES** 75% **INCREASE IN SEO RANKINGS FOR USE CASES (BASED ON TARGET PERSONAS)** ### Key Takeaways ###### *Simplifying UX and Mastering AI Iteration* - Product thinking isn’t just about what looks good—it’s about aligning user needs, business goals, and technical feasibility. - Collaborative decisions (especially across product, marketing, and engineering) lead to smarter, more sustainable design. - Even simplified solutions can feel high-impact when built around user insights and thoughtful interaction. \*This clients company name was altered to ensure privacy. Full info available upon request or in full case study. # More Work #### [![FinPay Mockup with logo ghosted on green background](https://www.jakestringfellow.design/hubfs/Portfolio/FinPay/FinPay%20Mockup%20with%20logo%20ghosted%20on%20green%20background.jpg) FinPay Web Design | UX | AI Generation](https://www.jakestringfellow.design/portfolio/finpay?hsLang=en) #### [![Pure Source Foods mockups on iphone](https://www.jakestringfellow.design/hubfs/Portfolio/Pure%20Source/Pure%20Source%20Foods%20mockups%20on%20iphone.jpg) Pure Source Foods Brand Design | Design Systems](https://www.jakestringfellow.design/portfolio/pure-source-foods?hsLang=en) #### [![Screenshots of MOAA website](https://www.jakestringfellow.design/hubfs/Portfolio/MOAA/MOAA%20Redesign%20homepage%20screenshot.jpg) MOAA Redesign Visual Design | UX](https://www.jakestringfellow.design/portfolio/moaa?hsLang=en) #### [![Screenshots of Clear Energy website](https://www.jakestringfellow.design/hubfs/Portfolio/Clear%20Energy/Clear-Energy-Solar-Mockups.jpg) Clear Energy USA Brand Identity](https://www.jakestringfellow.design/portfolio/clear-energy?hsLang=en) facebook-f icon linkedin-in icon Twitter icon instagram icon - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 --- [![JS Design Logo](https://www.jakestringfellow.design/hubfs/Logo/JS%20Design%20Logo.svg "JS Design Logo")](http:/?hsLang=en) Huntington, NY, 11746 j[acobdstringfellow@gmail.com](mailto:jacobdstringfellow@gmail.com) Copyright © 2024, Jacob Stringfellow